Health Canada is seeking to contain the marketing of unhealthy food and beverages to children

Author : Team
Date : 2017-09-14

With almost 1 in 3 child, 6‐17 years old, being overweight or obese, Health Canada has launched a Healthy Eating Strategy to support Canadians in making healthier choices by improving the food environment. One area they are focussing on is to restrict the marketing of unhealthy food and beverages to children. This rise in childhood obesity have been linked to eating habits, especially increase in the consumption of foods high in saturated fat, sugar and sodium. Recent surveys indicate that more than 30% of the total calorie intake of Canadian children was from foods not promoted by Canada’s Food Guide. Over the past decade, there has been growing concern about the negative impact that the marketing of food and beverages has on children’s nutritional health. The rapidly evolving modern marketing techniques such as social media, Product placements, celebrity endorsements manage to avoid the controls put in place prior to the current internet and ecommerce environment. We ask all parents across Canada to learn more and connect with Health Canada’s Healthy Eating Strategy via their portal .....

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